When you are recruiting a content writer who will ultimately provide content writing services to you, you want to put in all the effort. It is true that you can find content writers practically anywhere. But finding the best content writers can be a tough and time-consuming process. But it will be worth it particularly if you are looking to improve your ranking on Google. Over the years Google has become smarter as it ranks the best content higher and penalizes websites that don’t offer any value. So you don’t just need the best content writer per se, you need an exceptional content writer. The following are some salient tips when hiring the best content writer.
- Be Clear About What You Want
You cannot find the best content writer if you are not sure what one is. Before you go ahead and post an ad, you need to determine whether you want the content to be written in American or British English or both. And how many content writers are you looking to hire? You won’t hire every content writer you screen and so the number of candidates you screen will always be higher than what you eventually choose. You should also be clear about the timeline of your hiring process. You should be aware that it might take time to find the best content writers out there and you should be willing to devote that time.
- Let Them Know What You Need
When you post an ad, you should be extremely clear about what you are looking for. The more detailed you are the better. For example, if you are looking for content writers with over 5 years of experience, then mention it on the ad so only those people will apply for the content writer post. You can even mention your hiring process in your ad if you wish or at least mention the outline. This can make you start on the right foot and candidates who apply will be aware of your hiring process thereby eliminating any confusion from the start.
- Evaluate Their Sample Write-Ups
When you are searching for an incredible writer, look for elements in their writing that must be there. Ask them to send in a few samples and evaluate them. For example, let us say you are searching for SEO writers and so you want to ensure they have SEO knowledge. You should ask questions such as whether they have optimized their content for particular keywords. Then look at whether they use title tags because these will be seen by search engines. You should see the typical word count of the content they write because long-form content can be beneficial to your ranking on Google.
- Analyze How They View User Experience
It starts with the headline and then the content. If the content writer is able to create a catchy title and content then it might mean s/he is an exceptional writer. The most boring topics can come alive when a fantastic content writer writes it and so you should see how well the content writer holds the interest of readers. The ideal writer should write captivating content that is SEO-friendly too so your page can rank well on search engines such as Google. Does the writer use visual content? Does the content writer give appropriate examples? How does the writer break up his write-up especially the long-form write-ups?
When searching for an excellent content writer, you should create the right test in the interview process. And the test should always be as close to the type of content you want the writer to write after he is selected. This will help you filter candidates for the post more easily. For example, if you are hiring a technical writer, then the test topic should not be about the elections. When you test the candidate correctly, it becomes easier for you to evaluate their performance and hire them if they meet your standards. When giving them the test topic, you should be as detailed as you will be if the candidate were to get hired. This will show you the candidate’s capabilities.